Hair that is brittle, weak or exposed to pollution, needs muscle in its corner. This 97% natural, sulphate and silicone-free shampoo helps to strengthen weakened hair, reduce breakage and extend survival. Packed with a power trio of anti-oxidant rich bilberry, sea buckthorn and cloudberry plus anti-pollution technology to protect against urban aggressors. You’ll be one tough cookie.
Cloudberry, Bilberry, Sea Buckthorn:
Our proprietary blend of bilberry, cloudberry and sea buckthorn extracts is potently antioxidant, helping to protect and moisturise hair.
Wheat Bran Extract
Antipollution technology, powered by a highly technical extraction of wheat bran, helps to protect hair from urban pollution as well as strengthen brittle hair, reduce breakage and extend hair survival.
SLMI (Sodium Lauroyl Methyl Isethionate) is a mild, water-soluble surfactant derived from coconut. Sulphate-free, this provides the lather and cleansing activity that powers all our Noughty shampoos.
Wet hair thoroughly. Put a small amount of shampoo in the palm of one hand and rub palms together to activate the shampoo. Massage into hair working from root to tip for a feather-soft lather. If needed, add water for more lather. Rinse completely from scalp to ends. Repeat if necessary.
For best results, finish with Tough Cookie Strengthening Conditioner.
Aqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Glycerin, Laureth-7 Citrate, Sodium Chloride, Hippophae Rhamnoides Seed Oil, Rubus Chamaemorus Fruit Extract, Vaccinium Myrtillus Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Citrus Sinensis (Sweet Orange) Peel Oil Expressed, Juniperus Virginiana Wood Oil, Parfum (Fragrance), Coco-Glucoside, Glycol Distearate, Caprylyl Glycol, Pentylene Glycol, PEG-40 Hydrogenated Castor Oil, Panthenol, Trisodium Ethylenediamine Disuccinate, Sodium Hydroxide, Potassium Sorbate, Lactic Acid, Citric Acid, Disodium EDTA, Sodium Hydroxymethylglycinate, 1,2-Hexanediol, Butylphenyl Methylpropional, Polyquaternium-6, Sodium Benzoate, Hexyl Cinnamal, Citronellol, Limonene.