Noughty is 97% natural, what is the other 3%?
Our products are 97% natural with many wonderful natural ingredients. The remaining 3% is made up of the preservative system, which stops the product from going off after opening, emulsifying agents, which are necessary to stop ingredients from separating, and some lovely fragrances to make your hair smell delicious.
Do you test your products on animals?
Certainly not! Noughty is never tested on animals.
Are Noughty products vegetarian/vegan friendly?
Yes! We love animals, so we try to ensure this is reflected in our products. All our products are vegetarian and vegan friendly which means we do not use any ingredients such as lanolin (extracted from the oil glands of sheep) or keratin (a protein extracted from animal hair, feathers, hoofs, claws, horns, etc.) which can be found widely within haircare products.
I used a Noughty product for the first time and my hair now feels unconditioned.
Sometimes it takes a bit of time to become accustomed to the performance of natural products. If you have been using alternative brands that contain high levels of silicones or sulphates the hair may need a little time to ‘detox’ (just like after a night out with the girls). Residues can coat the hair shaft and it can take time to fully cleanse the hair of this build up and see the results. Therefore we recommend that you persevere with Noughty for at least 8 washes.
Why don’t Noughty products lather as much as other brands?
Sulphates (or SLS) are often added to make products foam. Noughty is SLS free and uses alternative natural detergents that are just as effective for cleaning your hair. The trick is to add plenty of water and make sure you store the product at room temperature. Many people associate foaming properties with cleansing but these two things do not have to be related. So don’t worry, Noughty will still leave you with that lovely clean feeling!
Tell me more about the Noughty ‘free from’s’?
We don’t use silicones, parabens, sulphates and petrochemicals in our Noughty products. For us, it’s all about choice – about preferring to reduce our toxic load and use as many friendly ingredients as possible. Instead we use alternative natural ingredients with wonderful results that leave your hair healthy and happy.
Why does Noughty choose to be free from Parabens?
Look on the back of most personal hygiene products, such as deodorants, toothpastes, makeup and shampoo and it’s likely you’ll find parabens in there somewhere. There are four main parabens: butyl paraben, propyl paraben, para-hydroxybenzoic acid and ethyl paraben. They’re included in a lot of products because they are aggressive in destroying most of the bacteria that form in toiletries. However, parabens have been known to cause possible skin irritation for scalps which are more sensitive. At Noughty we choose not to use any parabens as we want our products as gentle as possible. Instead, all our products contain Sodium Hydroxymethylglycinate (try saying that after a glass of wine); a gentle and effective preservative ensuring the end product is of utmost purity for our Noughty fans.
Why does Noughty choose to be free from petrochemicals?
Ingredients such as petrolatum, paraffin liquidum and mineral oils are added to many haircare products as they work successfully and instantly as a smoothing agent, to give soft skin or smooth hair. However, these types of ingredients can sit heavily on skin and hair which could lead to residue build up resulting in lank hair. We don’t think they are necessary in our products as we can achieve the same performance and textures through finely balancing select natural waxes and oils, which will help to reduce build up on your hair.
Why does Noughty choose to be free from Sulfates (SLS)?
Sulfates, more commonly known as SLS, is the most common surfactant used in toiletries to make them foam and cleanse. It is widely used by manufacturers because it’s cheap and effective. However SLS can strip the skin and hair of its natural oils which can have a drying and sometimes irritating effect on the skin. You won’t find SLS in any of the Noughty products – instead we use a cleansing and foaming agent derived from coconut that is much softer and kinder to your skin.
Why does Noughty choose to be free from silicones?
Silicone is an ingredient that wraps around the hair shaft and protects it from moisture. It’s become popular due to the “anti-frizz” benefit, however mid to long term use can make hair dry as this barrier prevents conditioner doing its job. This will lead to product build up, making hair a little limp and lifeless. Sparingly use silicone (if you have to) and detox your hair regularly. We don’t use any silicones in our products, instead we focus on using the best oils we know to create a natural shine and smoothness for hair, without the build-up. Lovely.
Does your palm oil come from a sustainable source?
Here at Noughty we use derivatives of palm oil in the production of some of our products as this gives the best results for hair. Sustainability is really important to us so we purchase all our palm oil and palm kernel oils from members of the round table of sustainable palm oil (RSPO).
Since 2004, RSPO has been transforming the palm oil industry in collaboration with the global supply chain, to put it on a sustainable path.
I have sensitive skin, can I use your products?
All the products in the Noughty range are 97% natural and are formulated to be extremely gentle, leaving out possible irritants such as sulphates and parabens. However, if you have any history of skin problems or allergies you should speak to your GP first and carry out a patch test on your wrist or behind your ear prior to using any of our products for the first time.
I'm pregnant are Noughty products safe to use?
Oh how exciting! All our products are safe for Moms to be. However if you do have any concerns, please seek medical advice from your GP or midwife.
Are your products gluten free?
We know some of you have intolerance. These are all of our products that are gluten free:
- Rise & Shine Everyday Shampoo
- Rise & Shine Everyday Conditioner
- Wave Hello Curl Defining Shampoo
- Wave Hello curl Defining Conditioner
- Detox Dynamo 2in1 Shampoo and Conditioner