Reign supreme! This purple pigmented, berry-rich shampoo works to remove brassy yellow and orange tones, whilst hydrating and nourishing locks. Hair is left looking brighter, fresher and rejuvenated
Remove brassy yellow and orange tones from the hair.
Hydrates and nourishes locks.
Hair is left looking brighter, fresher and rejuvenated.
Apply to wet hair for a feather-soft lather. Massage gently into hair. Leave in for 1-3 minutes dependent on desired result. Rinse away. For best results, finish with Purple Reign Conditioner. Suitable for blonde, silver and grey hair.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43