At Noughty we believe that normal, issue-free manes shouldn’t be neglected. They deserve the same dedication to the science of naturals that our solution-focused ranges provide for hair with more defined needs.
If you shampoo often, it’s important to choose products that aren’t just gentle but help put the hydration back in your hair. Frequent washing can mean that over time hair becomes dull, so by adding a dose of shine to your regime, your normal locks step up their level of luster.
While luscious, light-catching sheen starts with the overall health of your hair, how you care for your hair and the products you choose to nourish, protect, and condition, play a big part too. That’s why we’ve developed Rise & Shine Shampoo, Conditioner and Serum. This line is specially formulated to add hydration and shine to normal hair with everyday needs.
Our shampoo is perfect for every day shampooing and contains a gentle cleansing agent known as sodium lauroyl methyl isethionate, or SLMI. What’s that we hear you say? SLMI is a mild, water-soluble surfactant (the part that creates lather and cleans your hair) made from the star of the beauty world, the coconut. It’s in all our shampoos, powering effective, high-performance cleansing, without a whiff of the sulphates other shampoos use that strip color and oils necessary for skin health from your scalp.
As for hydration, we’ve packed Rise & Shine Shampoo and Conditioner with softening blue mallow (malva) extract, antioxidant-rich white tea extract, and a generous dollop of jojoba oil to moisturize the scalp and mane. Jojoba’s molecular structure is the most similar to sebum, so it works with our hairs natural oils to keep both hair and scalp moisturized.
Why stop there? For issue-free hair that truly shines on, it needs to stay that way. We want you to include the very best natural, high-performance styling products in your haircare regime. So we’ve created our Rise & Shine lightweight serum, to provide shine-amplifying styling formulated with Kalahari Melon Oil to trap moisture in the hair and keep it hydrated. Our serum also illuminates the hair, boosting shine and radiance with a touch of Noughty sparkle, known as mica. Mica is a naturally occurring mineral that creates a shimmer in our serum, turning the everyday into the extraordinary. With this serum’s heat protection for up to 220 degrees, everyday styling doesn’t need to damage your hair.
Noughty’s top tips for even more shine:
1) Wash and condition your hair, then blast it with a cold-water rinse for about three seconds. Brr! This cool trick helps seal the hair cuticle, making hair easier to style and adding shine naturally. And it’s 97% guaranteed to wake you up!
2) Use a natural bristle brush when blowdrying to distribute the oils on your hair. There are boar’s hair brushes on the market that are cruelty-free, and for our vegan friends we recommend a brush with wood, bamboo, or sisal bristles to stay natural!
So go on, get Noughty and Rise & Shine to locks you’ll love every day.
Because every day washing just shouldn’t be dull.