STOP THE PRESS, Noughty’s thirst quenching, lightweight mist of moisture bliss, Thirst Aid is officially THE best new hair product on the market!
We were super excited to share that we have been recognised as having the “Best New Hair Product” with our Noughty Thirst Aid Conditioning and Detangling Spray. Hosted by Pure Beauty and now in its 18th year, the awards celebrate innovation and creativity within the beauty industry. With a record number of entries across every category, the evening was filled with anticipation as our co-founder Lorna attended the glam ‘Rebel Beauty’ themed ceremony in London.
This award is a first for this specific product and we hope to see more fly our way – a big congrats to all the team!