It's official, we're Leaping Bunny approved!

It's official, we're Leaping Bunny approved!

Bunny Ears at the ready.

Leaping Bunny Certified

We’re delighted to announce that our entire range of multi-award winning, 97% natural haircare products has now been approved by the Leaping Bunny cruelty-free programme.  We are proud to announce that we are the first natural haircare range to be approved by Leaping Bunny, the best assurance that a company has made a genuine commitment to ending animal testing.

At Noughty our mission is to create innovative, affordable haircare solutions using natural, performance-led formulations.  We are free from parabens, sulfates, silicones, and petrochemicals and commit to high integrity, vegan-friendly, cruelty-free products.  That’s why this step is so important to us. 

The Leaping Bunny is the best assurance that a brand is genuinely commited to removing animal testing from it's supply chain.

To help us celebrate, please join our cruelty-free campaign on #NoughtyLeapingBunny.

Go on get Noughty!

Noughty believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off
date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

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