Why does Noughty choose to be free from silicones?
Silicone is an ingredient that wraps around the hair shaft and protects it from moisture. It’s become popular due to the “anti-frizz” benefit, however mid to long term use can make hair dry as this barrier prevents conditioner doing its job. This will lead to product build up, making hair a little limp and lifeless. Sparingly use silicone (if you have to) and detox your hair regularly. We don’t use any silicones in our products, instead we focus on using the best oils we know to create a natural shine and smoothness for hair, without the build-up. Lovely.