Noughty Stories

We asked our in-house experts for their 5 best tips to cut down on frizz without needing to turn to pricey salon treatments. Here's what they had to say...

Introducing Noughty’s new line of performance bodycare! Yep, that’s right. We’ve ventured a little further south from your hair...

Noughty wants to celebrate you with our biggest ever giveaway! To celebrate our bodycare launch next week, we want to show off just how amazing our...

To our Asian Noughty community: We stand with you, not just at this time but forever. We’ll continue to condemn racism and violence in all forms, a...

Vegan has ditched its hessian-clad image and emerged as one of the glossiest stars of the wellness industry. It’s so huge it’s trending, big time.

At Noughty we’re committed to telling the truth, suds and all, so we love to do a little myth busting. Let’s talk bubbles. Bubbles are beautiful, b...

NOUGHTY'S HOUSE OF OILS. Here at Noughty, we love plant oils. You might even say they’re a bit of an obsession. So we felt it was only right that...

GOODBYE DRYING TIME, HELLO YOU TIME! We’re all about the hair hack here at Noughty, especially if there’s a solution that saves time AND is gentler...

Ever wonder why the scalp massage you get in the hair salon feels so great? Here at Noughty, we spend a lot of time thinking hard about all things ...

Did you know that having ‘fine hair’ actually reflects the smaller diameter of each thread of hair, not the actual number of hairs on the scalp? Yo...

You’ll have to forgive us if we’re a little excited to introduce you to Purple Reign Tone Correcting Shampoo and Conditioner. It’s been a journey ...

At Noughty, we pride ourselves on the relationship we’ve built with you, our customer. It’s a conversation, not just talking to you, but listening...

The NAACP Legal Defense Educational Fund - We chose this charity as they work tirelessly to fight racial discrimination, securing the political, educational, social, and economic equality of rights.   The Movement for Black Lives are an ecosystem of individuals and fighting to win rights, recognition, and resources for Black people.

A message to our Noughty Heroes in these difficult times...

International Women’s Day is an opportunity to focus on empowerment, gender equality and innovation for and by women. But just as puppies aren’t on...

There’s nothing that deflates a great hair day faster than an itchy, irritated, dry scalp. We formulated Care Taker Shampoo and Conditioner because...

All ‘sensitive scalps’ are not the same. Some of us suffer with itchy, flaky, dry scalps. Whilst others react to ingredients like plant oils, with ...

Looking for Noughty samples? The noughtiest things come in small packages. Our award-winning To The Rescue range for dry,  damaged,  frizzy hair is...

At Noughty, we believe the only way to conquer a hair challenge is to understand it. Limp, oily or greasy hair is no exception, and there are two f...

Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, ...

To have healthy hair, you need a healthy body and that means moving it more. Campaigns like #thisgirlcan and #parkrun have gotten millions of us sw...

When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a det...

Brittle hair is more than just dry or even very dry hair…and yet it manifests in a lot of the same symptoms: dullness, frizz, splits and snaps and ...

According to recent research, most of us are worried about pollution. Cigarette smoke, kitchen fires, and even dust can contribute to pollution and...

When we look at the figures around pollution in urban environments, it’s not hard to see why more and more of us are looking to protect our hair fr...

Choosing the right hair color is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of r...

Beachy waves are a timeless summer trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up ...

Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that...

Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for...

If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look.You patiently and lovingly style a heavenl...

Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out o...

The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over st...

Moisture is key to winning the battle against dryness, damage, tangles and frizz, whether locks are thick, normal or fine, curly or straight. You m...

At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be t...

Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in it...

When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but t...

Build-up. It’s probably a word that you’ve heard a lot. There’s a rising trend for ‘detoxing your hair’, but why do you need to detox, and what exa...

Busting those haircare hacks We’ve all heard hair hacks, whether it’s grandma’s advice on regular brushing, locker room wisdom, or a click bait art...

There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occas...

Want a shiny, strong, healthy looking mane? Lay the groundwork by looking after your scalp as you would the skin on your face. Your scalp is the f...

Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that ...

It’s a well-known fact that smell has a strong influence on our emotions, and plays an important part in our sense of well-being. We at Noughty are...

Blonde hair has always been a favorite on the red carpet, but this Spring, blondes are blossoming everywhere else too. Whether it’s ...

97% Natural. 3% Synthetic. Just one of our Noughty choices. So what does synthetic actually mean, what is the 3% and why is it a Noughty choice? A...

HOW TO MAKE THE MOST OF YOUR HAIR COLOR. You spend time and money on achieving that perfect color. Only for it to fade. Now, with the launch of Nou...

A wise man (well, the father of toxicology, Paracelsus, actually) once said, “Poison is in everything, and no thing is without poison. It’s the dos...

How to boost the bounce. Volume may be the holy grail of the fine-haired, but these tips and tricks to boosting bounce can benefit any head of hair...

It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder...

At Noughty, we’re all about great products that deliver fabulous hair every day. 1 Hit Wonder Co-Wash Cleansing Conditioner is the latest tool in ...

At Noughty, we work hard to achieve that 97%. It means everything to us. Why?