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Noughty Stories

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Noughty wants to celebrate you with our biggest ever giveaway! To celebrate our bodycare launch next week, we want to show off just how amazing our bodies are. #DEARBODY is a moment of gratitude fo...
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#DearBody - a chance to win a year's worth of Noughty products

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To our Asian Noughty community: We stand with you, not just at this time but forever. We’ll continue to condemn racism and violence in all forms, and work toward respect and inclusion for all. To s...
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AAIP - We stand with you

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Vegan has ditched its hessian-clad image and emerged as one of the glossiest stars of the wellness industry. It’s so huge it’s trending, big time.
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Vegan Beauty Decoded

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At Noughty we’re committed to telling the truth, suds and all, so we love to do a little myth busting. Let’s talk bubbles. Bubbles are beautiful, but somewhere along the line, we’ve come to associa...
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Bursting the bubble on hair myths

NOUGHTY'S HOUSE OF OILS. Here at Noughty, we love plant oils. You might even say they’re a bit of an obsession. So we felt it was only right that we celebrate our Noughty passion by creating a un...
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Noughty house of oils

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GOODBYE DRYING TIME, HELLO YOU TIME! We’re all about the hair hack here at Noughty, especially if there’s a solution that saves time AND is gentler on manes. Introducing our new multi-tasker and ou...
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Heat-free hair: Noughty's Little Saviour

haircare
Ever wonder why the scalp massage you get in the hair salon feels so great? Here at Noughty, we spend a lot of time thinking hard about all things scalp and got to puzzling over what the science be...
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How to give yourself a scalp massage

science
Did you know that having ‘fine hair’ actually reflects the smaller diameter of each thread of hair, not the actual number of hairs on the scalp? You might be surprised to know that actually, in gen...
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8 Tips to add Volume to Fine, Limp Hair

You’ll have to forgive us if we’re a little excited to introduce you to Purple Reign Tone Correcting Shampoo and Conditioner. It’s been a journey to get here. When it came to toning or purple sham...
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Brassy hair? Try our new Purple Reign Tone-Correcting Duo

At Noughty, we pride ourselves on the relationship we’ve built with you, our customer. It’s a conversation, not just talking to you, but listening, engaging and exploring the directions we take. F...
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Hey Curl! Wave Hello to perfect curls with new scrunching jelly

The NAACP Legal Defense Educational Fund - We chose this charity as they work tirelessly to fight racial discrimination, securing the political, educational, social, and economic equality of rights.   The Movement for Black Lives are an ecosystem of individuals and fighting to win rights, recognition, and resources for Black people.
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#BlackLivesMatter - not just at this time but forever

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A message to our Noughty Heroes in these difficult times...
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A message to our Noughty Heroes đŸ€

International Women’s Day is an opportunity to focus on empowerment, gender equality and innovation for and by women. But just as puppies aren’t only for Christmas, we think inspiration and empower...
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HAPPY INTERNATIONAL WOMEN'S DAY FROM RACHEL & LORNA

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There’s nothing that deflates a great hair day faster than an itchy, irritated, dry scalp. We formulated Care Taker Shampoo and Conditioner because those of us with this scalp type, are sensitive s...
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NO MORE DRY AND ITCHY SCALPS: CARE TAKER SCALP TONIC

All ‘sensitive scalps’ are not the same. Some of us suffer with itchy, flaky, dry scalps. Whilst others react to ingredients like plant oils, with acne style spots along the hairline, or where sham...
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Sensitive and Reactive Scalps - How To Help

Looking for Noughty samples? The noughtiest things come in small packages. Our award-winning To The Rescue range for dry,  damaged,  frizzy hair is now available in handy travel-sizes. The generous...
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Mini Yet Mighty

At Noughty, we believe the only way to conquer a hair challenge is to understand it. Limp, oily or greasy hair is no exception, and there are two factors at play: genetic predisposition (aka your h...
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Oily Hair - Why you have it and how to help

Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, Treat, Protect Order is important when it comes to...
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How To Apply A Hair Mask For Best Results

To have healthy hair, you need a healthy body and that means moving it more. Campaigns like #thisgirlcan and #parkrun have gotten millions of us sweating it out and reaping the benefits.  We caught...
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Sport, Sweat and Hair

When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a detox process. If you’ve ever tried a detox yourself,...
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Transitioning To Natural Haircare

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Brittle hair is more than just dry or even very dry hair
and yet it manifests in a lot of the same symptoms: dullness, frizz, splits and snaps and breaks galore. A tell-tale sign of brittle hair is...
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Brittle Hair: Causes, Symptoms and How To Help

According to recent research, most of us are worried about pollution. Cigarette smoke, kitchen fires, and even dust can contribute to pollution and it’s often worse in the city, where the density o...
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How To Protect Your Hair From Pollution

When we look at the figures around pollution in urban environments, it’s not hard to see why more and more of us are looking to protect our hair from pollution particles. Not only is this important...
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5% of Tough Cookie Sales Donated To Charity

Choosing the right hair color is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of red you’ve been envisaging for years and finally da...
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How to prevent color fade.

science
Beachy waves are a timeless summer trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down, anytime, anywhere. The versatility of thi...
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Get The Look: Beachy Waves for days

Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that can make drying the difference between good and b...
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The right and very wrong ways to dry your hair.

science
Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks stretch the mon...
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Hair Masks: The Why and How

If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look.You patiently and lovingly style a heavenly head of curls, only to wake up the next day to f...
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Noughty Secrets: Priming & Redefining Curls

Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out of the shower with dry locks and a full head of tan...
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Conditioning and Detangling with Thirst Aid

The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over styling, dying your hair, all contribute to that dre...
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Leave-In Conditioners: what are they and which is for me?

Moisture is key to winning the battle against dryness, damage, tangles and frizz, whether locks are thick, normal or fine, curly or straight. You might even call it the holy grail of haircare. Almo...
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Thirst Aid Conditioning & Detangling Spray

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At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be transparent and informative about the strong values...
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Alcohols and why we use them.

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Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we create extracts, we use a so...
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Using plant extracts in natural haircare

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When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but the truth is that the real cause is more closely re...
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Understanding Your Curls

haircare science
Build-up. It’s probably a word that you’ve heard a lot. There’s a rising trend for ‘detoxing your hair’, but why do you need to detox, and what exactly are you trying to get rid of? You know us, we...
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The Down-Low on Build-Up

science
Busting those haircare hacks We’ve all heard hair hacks, whether it’s grandma’s advice on regular brushing, locker room wisdom, or a click bait article with a seemingly simple tress solution. Advic...
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Hair Myths Decoded

haircare science
There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occasionally we stay in our PJ’s all day eating cupcake...
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The Hair Detox and the 80:20 rule.

Want a shiny, strong, healthy looking mane? Lay the groundwork by looking after your scalp as you would the skin on your face. Your scalp is the foundation of great hair, and yet it’s an area that...
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You and your scalp.

Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that they hydrate hair. Hydration means adding water. B...
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Hair moisture myths busted.

haircare
It’s a well-known fact that smell has a strong influence on our emotions, and plays an important part in our sense of well-being. We at Noughty are very careful with how we create the fragrance in ...
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MAKING SCENTS OF FRAGRANCE

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Blonde hair has always been a favorite on the red carpet, but this Spring, blondes are blossoming everywhere else too. Whether it’s face-framing balayage, creamy strawberry tones, da...
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Be your best blonde this spring.

haircare science
97% Natural. 3% Synthetic. Just one of our Noughty choices. So what does synthetic actually mean, what is the 3% and why is it a Noughty choice? A synthetic substance or synthetic compound refers ...
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3% Synthetic. Our Stance.

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HOW TO MAKE THE MOST OF YOUR HAIR COLOR. You spend time and money on achieving that perfect color. Only for it to fade. Now, with the launch of Noughty’s new Colour Bomb regime, you can finally fig...
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Be The Bomb.

A wise man (well, the father of toxicology, Paracelsus, actually) once said, “Poison is in everything, and no thing is without poison. It’s the dosage that makes it either a poison or a remedy.” I...
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The art of using the right amount.

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How to boost the bounce. Volume may be the holy grail of the fine-haired, but these tips and tricks to boosting bounce can benefit any head of hair in search of a lift. 1) Use the Right Shampoo &a...
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Pump up the Volume.

haircare
It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is a tool for creat...
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Co-Washing the Noughty Way

haircare
At Noughty, we’re all about great products that deliver fabulous hair every day. 1 Hit Wonder Co-Wash Cleansing Conditioner is the latest tool in your arsenal to battle the bad hair days. Co-wash ...
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Conquer the Co-Wash

haircare science
At Noughty, we work hard to achieve that 97%. It means everything to us. Why? 
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97% Natural. Our Commitment.

science
That’s the balance we’re all about. Sulphate-free shampoos like Noughty’s use natural surfactants or detergents to clean hair rather than being laden with silicones and sulphates. So if you’re maki...
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Going Natural. The Noughty Way.

haircare values
Silicones; they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty damn amazing then, right? Well despite offering that undeniable (bordering on addictive) swishability facto...
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Lifting the Lid: Haircare Myths Decoded- Silicones

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